Radiance led the full-funnel marketing campaign for Pivit™—the first effective nonprescription weight loss pill powered by natural food molecules. Our team has rebranded their identity, positioning, and go-to-market strategy, highlighting its groundbreaking ability to naturally trigger GLP-1, PYY, glucagon, and GIP hormones for safe, effective weight loss.
We executed a multi-channel campaign—including digital advertising, social media, influencer partnerships, and educational content—to drive awareness and trust. The creative emphasized Pivit’s science-backed results, natural formulation, and unique oral quadruple receptor mechanism, positioning it as a revolutionary, non-synthetic solution in the weight loss market.